New Vice President Announced for FreeMotion North American Sales

LOGAN, UTAH April 20, 2015—FreeMotion Fitness Inc., a leading provider of commercial fitness equipment, announced the addition of Dan Toigo as vice president of sales for North America.

In this position, Toigo will play a leading role in driving revenue growth. He will also be instrumental in strengthening relationships with distributors.

Toigo joins the company with over 24 years of experience in specialty fitness commercial distribution, direct sales, and national account management. Over the last 10 years he has been highly successful in senior management positions with Precor, Interactive Fitness, and most recently as the vice president of sales for Fluidity Studio Barre.

“We’re very excited to have a proven and experienced sales leader like Dan join our team,” said FreeMotion Fitness President and Chief Executive Officer Pat McGinnis. In the coming months, FreeMotion looks forward to increasing market share, continuing to develop innovative products, and advancing customers’ educational experience.

FreeMotion Fitness, a subsidiary of Icon Health & Fitness, is a commercial fitness company best known for functional strength products like the Dual Cable Cross as well as the Incline Trainer with a gradient range of zero to 30 percent. FreeMotion also offers full cardio and strength product lines found at freemotionfit.com and freemotioncatalog.com.

“Our philosophy is to take club training to the next level,” explained McGinnis. “Instead of offering just fixed-isolated strength equipment, we bring club members cable strength with free range of motion. This mentality carries through our full product offering. We are constantly challenging the status quo so that club members can get the most out of their training.”

Club owners interested in increasing revenue through innovative, functional equipment should contact Pat McGinnis at 877.363.8449 or visit freemotionfit.com.

Dual Cable Cross Exercises

The FreeMotion Dual Cable Cross is one of the most recognized pieces of strength equipment in the world. This powerful machine functionally trains the muscles of the entire body to work together while building stability and coordination AND enhances strength by allowing users to perform movements that mimic activities in both sports and life. The Dual Cable Cross truly follows the philosophy of FreeMotion Fitness by allowing you to Train the Way You Move in Life and Sport. If you’re looking to take your training to the next level with the FreeMotion Dual Cable Cross download this exercise chart and give these exercises a try!

EMBRACE: 7 Tips for first time Marathoner’s

This weeks blog post comes to us from FreeMotion Master Coach Lee Labrum! You can learn more about Lee HERE.

CONGRATULATIONS!!   You’ve just signed up for your first marathon!! Woo hoo!! 26.2 going down!! You are excited! You’ve told all your friends, family and coworkers and are committed to run a strong marathon. Then you wake up the next morning and think “Oh no, what have I done? I have no idea how to train for a marathon!!” Although a marathon may seem like an intimidating and exhausting endeavor as you EMBRACE proper planning and preparation you can not only make it through the 26.2 miles but do so with confidence and assurance.

Embrace

E: Ease in to it.
Whether you are starting from scratch or already a seasoned runner it is important to build a proper base. This means making sure your scheduled marathon is a good 4 – 6 months away allowing your body to gradually strengthen and acclimate to the demands of marathon training. If you are starting from 0 – 15 miles a week, begin building to a solid base of 15 – 20 miles per week with your long run at least 5 miles. Once you have a solid base built – you are ready to start your training!

M: Make a plan.
It is important create a plan that begins with your current fitness level (be honest with yourself) and one that builds slowly and allows for recovery time so you can get to the starting line in proper shape, refreshed and ready to go – not beat up and injured. A simple internet search can direct you to a plan that will allow you to build it based on your entire running goals – not just finish time expectations. Find one that will take into account how many days a week you want to run, maximum miles per week, designated rest days and cross training days etc. Your training can include tempo runs, recovery runs, long runs and speed workouts. Adding variety to your training will not only help make it complete but also help you stay engaged and excited every day.

B: Buddy up.
Buddy up. This may sound a little corny but chances are if you have a training partner or group to turn to it can make all the difference in the world in how successful you are with your training. When you know your buddy is waiting for you not only will you be more committed to your workouts but you also become a major source of support for one another. One day you may be pulling your partner through a tough run and the next they’ll be helping you fight through fatigue. There is definitely strength in unity!

R: Rest and Recovery.
Rest – as in rest and recovery days as well as good old fashioned sleeping hours. These are two of the most overlooked aspects to training and probably the most difficult to achieve. There is something ingrained in us to work and work harder. Your body is designed to work but it also needs time to rebuild and repair. Skipping rest days will tax your body’s ability to recover and make you more prone to fatigue and injury. Make sure you take your scheduled rest days but also listen to your body and allow for extra rest days as needed. You don’t want to arrive at the start line feeling worn down, listless, tired and sore, with a lack of excitement for your race. LISTEN TO YOUR BODY! Make sure you get quality sleep at night!! That may mean adjusting your schedule to ensure a good 6 – 8 hours of uninterrupted sleep.

A: Accentuate quality over quantity.
One of my training buddies who ran collegiately began her college career with a coach requiring her to run up to 75 miles a week. She worked hard and put in her miles. Soon however she began to break down. Her coach realized that was way too many miles for her and cut her mileage back but ensured that she had QUALITY miles instead of QUANTITY. In other words, every run had a purpose and she worked hard to make them effective. Chances are you live a busy live. You have a family and a job and hobbies. You are not a professional athlete with doctors and trainers to monitor and guide your every step. Therefore it is up to you to ensure that the running you do has purpose such as tempo (race pace), recovery, speed, endurance and sometimes even just a fun run and not just “racking up the miles.”

C: Cross train.
Cross training. This is not a new concept and is frequently misunderstood and sometimes feared. You may hear runners say “I am not going to lift weights because I don’t want to be bulky”. Having a strong body from head to toe where all muscles enhance each other is not bulky.   It’s called getting the most of every inch you have! Resistance training or strength training with a bit of focus on core and upper body will enhance your form and keep you upright when the going gets tough. Cross training can include a plethora of activities that not only take you out of the fixed motion of running but also strengthen your entire body and keep your mind fresh. Cycling, swimming, hiking and other cardio based activities are great for enhancing your aerobic conditioning. They also incorporate different muscles and muscle groups that will help you stave off fatigue during the marathon.

E: Educate yourself.
Research your race. Understand your nutrition and hydration needs. Become familiar with your shoes, clothing and gear you will be wearing on race day. These and many other aspects of educating yourself are vital to feeling confident when you toe the start line.   You will be training for months so practice how you will run on race day.   If your race is scheduled for early morning yet you train in the evening be sure to include some or your runs in the morning so you will know what adjustments you need to make including clothing, sleep and how early to eat your breakfast. If your race is hilly and you train only on the flatlands your calves and quads will be hating you midway through the race – unless you incorporate downhill and uphill runs in your training. If your race offers water and Gatorade but you only train with water be careful when you reach for the Gatorade if you don’t know how it will settle in your gut. What fuel to use and how often you refuel should be tested on every long run you do. This will give you confidence that you will be properly fueled to go the distance. No matter how cute or awesome the race shirt is be careful about wearing untried gear on race day. Chafing, blisters, overheating are things you can prepare for if you wear what you know works. Everything from socks and shoes to head wear – practice, practice and practice wearing what works.

Most importantly – have fun!!! This is a monumental moment in your life. EMBRACE it with excitement, confidence and the reality that you are AWESOME!!!

Happy running and best wishes!
Lee Labrum
FreeMotion Master Coach
ACE Certified Health Coach, RN

 

 

 

 

MyoFascial Release Techniques For Runners

What is MyoFascial Release?
Myofascial release is a manual therapy technique often used in massage as well as with foam rollers. The technique focuses on pain believed to arise from myofascial tissues — the tough membranes that wrap, connect and support your muscles. Theoretically, myofascial pain differs from other types of pain because it originates in “trigger points,” which are related to stiff, anchored areas within the myofascia.

How does Myofascial release help:
• Corrects muscle imbalances
• Improves joint range of motion
• Relieves muscle soreness and joint stress
• Decreases neuromuscular hypertonicity (tension)
• Increases extensibility of musculotendinous junction
• Improves neuromuscular efficiency
• Maintains normal functional muscular length

General guidelines:
Hold each position 1-2 minutes for each side (when applicable). If pain is reported, stop rolling and REST on the painful areas for 30-45 seconds.

Perform 5-10 minutes before and after your run:
• Calves
• IT Band
• Hamstrings
• Quads
• Piriformis
• Mid Back -Rhomboids

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Top 5 Live Axis Rotary Exercises for Golf Players

This weeks blog post comes to us from FreeMotion Master Coach, Sergi Martin. Sergi is the owner of “Control Neuromuscular” personal training studio in Barcelona, Spain where he helps people improve their muscular system throughout custom made training.
Dual Cable

As you know, LIVE AXIS is the most unique pulley system in the world. This strength training system lets you create special resistance profiles unlike any other cable system. All of this can be achieved thanks to the double gear down system and the brand new sliding pulley system!

LIVE AXIS is ideal for training complex sports movements that require a wide range of motion with acceleration and control at the same time as well as generating effective resistance along the entire movement. For these reasons, the fantastic LIVE AXIS ROTARY piece is ideal for training because it allows us to put the line of resistance and the direction of movement wherever we want!

In this article we’ll show you how the LIVE AXIS ROTARY can train certain ranges and muscle groups involved in golf in only five movements. These exercises will help increase the force of acceleration and deceleration of the swing, work stability to increase the range of the spine and improve the strength of the upper extremities!

1. Asymmetric Push-Pull: with this movement, we train the muscles of the upper extremities while generating a rotational component on the spine.
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2. Bilateral arm flexion with spine extension: this movement will train the flexor muscles of the arms in addition to extenders and later spinal rotators.
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3. Lounge rotation: this movement will train the hip stabilizers in relation to the spine rotation.
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4. Eccentric rotation: this movement will train your ability to slow rotation generated in the swing. It’s important to yourself to place regarding resistance line.
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5. Oblique rotation or swing with resistance: With this movement we can train all phases of the acceleration range of the swing with an effective resistance (good moment arm along the move). It is optimal to improve the strength of the most technical golf gesture.
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Learn more about Sergi HERE.